Lightroom inFocus

In all of my experience, I have never come across someone like Jason Rust of Rusted Code. His work is top notch. His approach is refreshing. He solves complex problems with ease and comes up with solutions for problems our team hasn’t even noticed.
– Chris Orwig
inFocus Industries

Website: www.lightroominfocus.com

Nuts & Bolts: Custom Programming, PHP

inFocus Industries already had a great design and clear vision for their site when they came to rusted code to take care of the technical details of transforming their design into a website. While the site would be highly graphical they also wanted the website to work in a wide variety of browsers and not be reliant upon flash for visual effects.

To meet this goal rusted code utilized cutting edge CSS and Javascript to create a website that was visually rich and accessible to search engines and browsers without flash. Additional functionality was brought to the site by implementing a powerful newsletter program. Finally, Google Ads and Amazon Referrals were integrated into the site to increase the site's revenue. The result is a website that offers great resources for photographers learning about Lightroom, has a strong visual aesthetic, and is easy to manage.

About the Company

inFocus Industries was started by Chris Orwig a photographer, author, and educator based in Santa Barbara, California. The company was founded with the goal of helping professional designers and photographers become more effective and more creative. They accomplished this by creating a series of educational websites that consolidate and highlight the best resources in the industry.